paraMi Product Launch Party. May 8, 2020

SE TU BE LOUD BE PROUD

Being Latina can many times mean the demands are high but the expectations are low. 

The coronavirus pandemic spared no one. Like millions of other women around the world, staying home meant we found ourselves loaded with new responsibilities, new roles to play and the never-ending pile of dishes. Not only were we overwhelmed by all these new things, we were experiencing all of this new alone; each woman feeling isolated.

In an attempt to save ourselves, four friends gathered to dig deep and figure out what our new lives now needed. You can imagine, there was a lot of crying in the room. To our surprise, what our new lives needed was a voice. We realized we are simply fed up with being told what to do and with being told how high to dream.

paraMi in Spanish means, for me. We created an apparel and home goods brand to channel our voice and to help shape the lives we want for ourselves. Our way, our rules.

paraMi is for the brave, modern woman ready to lead the life she envisions.

Meet the Team

  • Veronica

    Always up to something and constantly coming up with new ideas, Veronica knew she wanted to start a company at some point in her life. Veronica is passionate about helping others reach their goals and aspirations. A natural cheerleader-like friend makes her the person you want to share your dreams with if you want to be held accountable! We’re glad to have her leading the mission of paraMi and to encourage each one of us to dream big.

  • Silvia

    Every team needs a fighter and a people’s champ! Silvia is happiest when she is serving others and loves boosting other women. A creative and social spirit at heart, Silvia is our in-house photographer, part of our marketing team and is our communications and events manager. She’s also our LIVE video favorite- you’re gonna love Silvia’s vibes. Catch her in our IG and Facebook LIVE Chats!

  • Nayelly

    With an eye for detail and a wonderful sense of style Nayelly puts her talents to action as our brand director and product developer. Nayelly has always loved fashion but now she also enjoys how her own creations bring joy to others. Nayelly loves the entire creative process, she enjoys working with our suppliers and vendors to create new products for you. Nayelly’s sassy spirit can be difficult to please so you can blame her for our high quality products. We thank her for making sure the rest of us, repeat after me… stay, on, brand.

  • Erika

    You know that one person who always seems to know everybody else? That’s Erika. Her spunky personality and her magical ability to build relationships are a winner combination for a social media and marketing manager. Her love for hip-hop dancing and her enjoyment for keeping up with current trends and pop culture help her well as our social media content creator. We’re lucky to have a friend and teammate like Erika, one that constantly pushes us to step outside of the lines and explore new territory.